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YouTube Advertising: How it Can Benefit Your Business

How many times lately have you been asked to watch a YouTube video? Whether it was someone sharing the video on Facebook or showing it to you on their smartphone, you’ve probably watched your fair share of YouTube videos over the years. So why not use YouTube as a way to market your business to potential customers? Even if you, yourself, don’t watch too many videos, there are millions of other people who watch them regularly, even multiple times a day. AGI Marketing in El Paso can help you utilize YouTube to create brand awareness and sell more products or services.

The Various Ways You Can Advertise on YouTube

Have you ever gone to YouTube to watch a video and an ad popped up? Surely, your answer is “Yes.” These ads, while we may be inclined to skip them, are a great way to advertise to potential customers. There are multiple kinds of ads we can run on YouTube, including:

  • Skippable Video Ads– These ads can be inserted at the beginning, middle, or end of a video and are typically longer ads. They allow users to skip the video after five seconds. They’re compatible with both desktop and mobile devices.
  • Non-skippable Video Ads– These video ads come before a video and must be watched before the user can watch their video. They’re usually only 15 to 20 seconds and are compatible across devices.
  • Bumper Ads– Bumper ads are non-skippable ads that appear before the main video and are only six seconds long.
  • Overlay Ads– Overlay ads appear on top of the video themselves toward the bottom of the window. They’re transparent and occupy only about 20 percent of the screen.
  • Sponsored Cards– These ads appear throughout the video to show content that is relevant to what the viewer is watching.

YouTube’s Popularity Is on the Rise

Did you know more people watch YouTube than they do TV/cable? That’s a crazy change that shows no sign of stopping. In fact, 1.3 billion people use YouTube regularly, making it a great marketing tool. As such a popular site, why not use it to gain new customers?

How We Get Creative With Youtube

We can create videos and come up with good copy so you can reach the most people. Plus, ads can be used to show off your latest promotions, celebrate the holiday season, and more!

Call AGI Marketing Today!

If you’re looking to build brand awareness, gain more customers, and make more sales, AGI Marketing is here to help. We can strategically create different kinds of YouTube ads so you can take advantage of an ever-growing platform. Call us today to learn more about our services.