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Website Design and Management: The Backbone of Online Marketing in El Paso

Your website is the ultimate destination for your company online. Your social media posts, search results, and advertisements all lead to your website. As you may have experienced, it’s disappointing to get to a company’s website just to find that it’s difficult to navigate, poorly constructed, or doesn’t appear to be secure. A solid and attractive website is the key to gaining credibility with potential customers online. Without credibility, it’s unlikely that those who view your website will want to make a purchase or be otherwise motivated to act.

We consistently receive compliments on the website AGI built and maintains for us…Excellently put together and always up-to-date. Thank you!

Edwards Homes

Why Hire a Pro?

Credibility is important online. But what benefits are there to letting a professional handle your website over tackling it yourself? There are several ways you can create your own website, but unless you are well-versed in search engine optimization and continual industry-relevant maintenance, you’ll be missing out. If search engines can’t find your site, neither can potential customers. Consider the benefits of letting a professional handle your company’s website.

Custom Design

Working with a professional web designer in El Paso means that your site will be crafted with your business and your industry in mind. At AGI, our web designers build websites with a vision and specific goals tailored to your company. DIY site templates tend to place limits on the design, text, and images that can be used on your site, but professional web developers are not subject to these restrictions. This allows your business to benefit from a truly personalized site.

The way your site looks and its ease of navigation affect whether or not potential customers will spend time exploring and ultimately be motivated to act. Colors and graphics are very important, as is user-friendliness. No one wants to be bombarded with crowded text and obnoxious images, and a professional web designer will ensure that your site is attractive, easy to navigate, and fully optimized.

SEO Compliance and Updated Technology

New code and optimization strategies change constantly. The internet evolves on a daily basis. This being said, it’s not enough to simply set up an attractive website and let it be. Your site will need to be frequently updated and should have new content added on a regular basis. As web standards evolve, professionals are ready and equipped to keep your site on top.

Search engine optimization is also extremely important. Having a beautiful and user-friendly site means nothing if potential visitors can’t find you. When your prospective customers search for products and services related to your business, they need to be able to find you quickly and easily. Professional web designers have the knowledge and expertise to ensure that your site is search-friendly and ranks for all of the keywords it should.

Web designers also know how to ensure that your site is compatible with all web browsers and is optimized for mobile devices. Web browsers have different standards for displaying web pages, so it’s important to make sure your site displays correctly across all platforms. A large majority of people also browse the web primarily from mobile devices. Your site needs to be optimized for mobile use so that it can be easily explored from mobile phones and tablets.

A Wise Investment for Your Business

A professional website is the best thing you can do for your company in El Paso. No pre-made template can truly stand out from your competitors’ sites, and your site is the face of your company on the internet. It’s imperative that your site presents the image you want to project to the public, and while a pre-made template may seem like a quick and easy solution, it’s far better in the long run to hire a professional designer. At AGI, we design custom websites for all platforms and we optimize sites for maximum SEO benefit. Contact us today to see how we can give your company a brand new online identity!