PPC Marketing for Lawyers: A Comprehensive Guide
Your law firm has ventured out into the sea of digital marketing to look for more high-value clients. Maybe you have already started an SEO strategy – but know that it is going to take months to generate results. So, what do you do in the meantime to drum up business and get more of […]
What is PPC and How Does it Work?
PPC, pay-per-click, is a great internet marketing strategy to gain more customers. If done correctly, this can be a powerful marketing tool. Search engine advertising is growing in popularity. If it is not used properly it can become very costly and amount to few leads. Essentially, there is a right and wrong way to employ […]
A Brief History of PPC
Since its invention in 1996, Pay Per Click (PPC) Marketing has evolved into a massive force in the advertising world, and it has proven that it is anything but a fading trend. Keep reading to learn about the unique history of this foundational marketing strategy. How it All Started Did you know that PPC didn’t […]