What is SEO?
SEO, or search engine optimization, refers to the process of optimizing a website to rank as highly as possible for certain keywords within a search engine, such as Google, Yahoo and Bing.
By far, Google is the most commonly used search engine. When you type what you’re looking for in the search bar, the first few results (excluding paid advertisements) are the websites that rank highest in Google’s algorithm. Staying on top of good SEO practices ensures that Google will continue to view your site favorably.
Why Do You Need SEO?
Having a nice website is simply not enough anymore. When your potential customers perform a search for a service or product that you provide, 91% of them choose a business to contact within the first page of the results. If your company is not found on that first page of Google—chances are, your customers won’t ever even visit your website.
As a business owner, it’s ideal that your business is one of the first to show up on a Google page when potential customers search for keywords relating to your company.