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Pay Per Click Advertising in El Paso
Have you ever Googled something, like “insoles” or “roof repair,” and had ads appear at the top of the page, right before maps and other results? The answer is probably yes, right? These ads are a newer, innovative way of advertising your products and services directly to your customers. AGI Marketing in El Paso can help you master pay per click advertising.
What is Pay Per Click (PPC)?
Pay per click advertising utilizes search engines and web pages such as Google and Bing to show your ads. One thing that makes PPC advertising different from traditional advertising is that you pay only when someone clicks on your ad. While a traditional ad may require you to pay just to advertise anything at all, you’ll only be charged when someone clicks on your ad. You pay for results.
How it Works
Pay per click advertising works by taking you to the top of search engine page and earning you more visitors to your site than you might get organically. We create PPC ads for Google using Google Adwords. Google Adwords allows users to create different types of ads, such as the ones found at the top of search engine results.
When creating a PPC ad, users can add keywords, goals, and budgets to create a successful ad. Using other tools, like Google Analytics, we can track and measure the success of the campaigns.
Since the cost is based on clicks, you can set a budget for each day, meaning if you reach your budget limit for the day, Adwords will remove your ads for the remaining amount of time. This helps you manage your budget wisely.
What Does AGI Do with PPC?
While it may sound easy enough, working with PPC takes a lot of industry knowledge, which is why it’s often best to let the pros handle it. At AGI Marketing, we make sure to put out the best PPC ads for your company in numerous ways.
We begin with keyword research. When building your ad campaign through Adwords, we have to add keywords, and we determine which keywords to add through proper research. These keywords help land your ad in the top results. Once ads are running and whenever a new campaign is created, we are sure to update the keywords as need be.
We also work to create the best ads for your industry, services, and products. From the copy to the ad extensions (which allow you to display your location, phone number, products, and more), we ensure the ad is perfect for you. And if the ad isn’t doing too hot or could be improved, we are sure to go in regularly to tweak and update it. This is good because your ad’s performance doesn’t just depend on your company. It can be affected by other companies’ ads and industry trends. We stay on top of it so you don’t have to.
But you don’t want just your ads to look good. Imagine seeing an ad for a pair of shoes you think are really nice, but when you click on it, it takes you to a poorly made site that, quite frankly, looks pretty shady. If a customer were to click on your ad and it sent them a strange-looking site, they might be inclined to not use your services or buy your products. You want to be sure the landing pages they are going to are well-designed and efficient. As a digital marketing agency, we can design a website so the landing pages are all good to go.
One thing to note about PPC is that, unfortunately, you can’t just enter things in properly and have it all magically work out. In order to have your ads on Google search engine results pages, you have to bid on keywords, but this doesn’t work like a standard auction. Both the quality of your ad and how much you bid on keywords will determine your rank on Google. But that doesn’t mean you should just bid as high as you can. This can cost you thousands and thousands of dollars and can negatively affect inflation on bidding.
Why it Works
PPC advertising works because it allows you to target your advertising strategies, it’s cost effective, and it works on both desktop and mobile searching. On top of that, it leverages the internet. Most people search for things they need on the internet, rather than waiting to see and hear tv and radio ads.
If you’re looking to expand your reach, gain new customers, and utilize an innovative marketing tactic, PPC ads are for you. AGI Marketing can help you build successful pay per click campaigns. Call today!