Have you ever Googled something like “insoles” or “roof repair” and had ads appear at the top of the page, right before maps and other results?
The answer is probably yes, right? These ads are a newer, innovative way of advertising your products and services directly to your customers. AGI Marketing can help you master pay-per-click advertising.
What is Pay-Per-Click (PPC)?
Pay-per-click advertising utilizes search engines and web pages such as Google and Bing to show your ads. One thing that makes PPC advertising different from traditional advertising is that you only pay when someone clicks on your ad. While a traditional advertisement may require you to pay to advertise anything at all, with PPC you will only be charged when someone clicks on your ad. Essentially, you pay for results!
How it Works
Pay-per-click advertising works by taking you to the top of search engine page and earning you more visitors to your site than you might get organically. We create PPC ads for Google using Google Adwords. Google Adwords allows users to create different types of ads, such as the ones found at the top of search engine results.
When creating a PPC ad, users can add keywords, goals, and budgets to create a successful advertisement. Using other tools such as Google Analytics, we can track and measure the success of the campaigns.
Since the cost is based on clicks, you can set a budget for each day, meaning if you reach your budget limit for the day, Adwords will remove your ads for the remaining amount of time. This helps you manage your budget wisely.