What Exactly is Online Reputation Management?
The term “online reputation management” means various things to different people. Some believe ORM is simply monitoring social media accounts, others think reputation management is a public relations concern, and others don’t really care because they don’t see how it could possibly impact sales anyway.
Unfortunately, these perspectives couldn’t be less accurate. In today’s business and media landscape, companies of every size and industry can benefit from comprehensive online reputation management.
Essentially, online reputation management means taking control of the conversation about your company online. The goal of ORM is to maintain balance, counteract negativity, and build a positive standing online. While this includes managing activity on social media, it also means ensuring that your company has a positive reputation on directories and community sites. For example, it’s important to build a wealth of positive reviews on websites like Google, Yahoo, Yellow Pages, Bing, Yellowbook, etc. As consumers, we rely heavily on others’ opinions of a product or service. When potential customers search your company, they should see positive ratings and comments from your previous clients.
Why is Online Reputation Management Important?
Now more than ever, people have plenty of options for products and services. That being said, many businesses miss out on customers because they have bad reviews online or they are nowhere to be found when a prospective customer uses a search engine. It’s imperative that businesses have a prominent and positive reputation online.
As the majority of us now use smartphones, it’s become increasingly common for people to search for a company directly on their mobile device. With a strong ORM strategy in place, an excellent Google review will be displayed when consumers search on Google Maps. Potential customers can immediately see your high rating and get directions to your location with one click! This is incredibly valuable in a culture that is always on the go, and especially in a community with so much to offer.