Have you ever visited a website and noticed an ad on the side of the page that catches your attention? Many times, these ads are related to the words we’re reading on that page or are from a website we previously visited not too long ago. Without realizing it, by viewing these ads, you’re engaging in display advertising.
Display advertising is an advertising option on Adwords that allows a business to display ads on websites that are part of Google’s display network. Display ads utilize images, banners, flyers, and more to get your message across.
Display advertising works by getting your ads onto relevant sites where potential customers can learn about your business, products, and services. For example, if you sell hiking boots, a display ad for your boots can appear on a blog about the best hiking trails in Texas. The person reading the blog will most likely be highly interested in hiking and all the gear associated with it and may notice your ad because of this. Though they may not buy your products or services right away, the ads will help them to remember your business when the time comes for them to purchase new hiking boots.
What is the Display Network?
The display network embodies all of the websites and programs that allow Google to advertise on them. This includes your favorite websites, apps, and so much more. So whether someone is watching a YouTube video, playing a game on their phone, or reading a blog on their favorite website, display advertising can help you get your ad in front of the right audience within the display network.