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3 Anticipated SEO Trends for 2018

It’s hard to believe that the new year is just a couple of weeks away. As we approach 2018, it’s important to think about how our search engine optimization strategies will change, evolve, and adapt once the clock strikes midnight. If you’re not already on the SEO boat, you’re a bit behind. But don’t worry. […]

How Does YouTube Marketing Work?

If your business is new to the digital marketing world, it has a lot to catch up on. For starters: YouTube marketing. YouTube marketing is a form of online marketing that utilizes the video sharing platform YouTube to shared ads, announce promotions, and create informative videos to share with your customers about the importance of […]

Why is Online Marketing Important for Small Businesses?

They say it takes a village to raise a child, but what does it take to own a small business? Well, in this day and age, it takes a good idea, some good networking skills, and a strong online marketing strategy–among other things. But out of those, the newest and one of the most important […]

What is PPC and How Does it Work?

PPC, pay-per-click, is a great internet marketing strategy to gain more customers. If done correctly, this can be a powerful marketing tool. Search engine advertising is growing in popularity. If it is not used properly it can become very costly and amount to few leads. Essentially, there is a right and wrong way to employ […]

How SEO Can Help Your Business Grow

You’ve probably heard this word, or, more accurately, acronym, thrown around before: SEO. Search engine optimization, or SEO, utilizes keywords and content to help a web page show up in the top organic Google results. Many businesses over the past decade or so have started using it to better their digital marketing strategy and increase […]

3 Tips for Developing a Successful Online Marketing Campaign

Every day, millions of people use the Internet for a variety of purposes. They check the weather, manage their emails, and surf YouTube for funny videos. For business owners, however, the Internet is more than just a comprehensive social and informational network. Instead, it is a tool that can and should be strategically used as […]

A Brief History of PPC

Since its invention in 1996, Pay Per Click (PPC) Marketing has evolved into a massive force in the advertising world, and it has proven that it is anything but a fading trend. Keep reading to learn about the unique history of this foundational marketing strategy. How it All Started Did you know that PPC didn’t […]

Just Google It – Why Google Ads Work

“Just google it.” It is the anthem of our generation and the mantra of the 21st century. Google seems to have all the answers, and the statistics prove that we are becoming increasingly dependent on this search engine. Google processes over 40,000 search queries every second. That’s over 3.5 billion searches per day and 1.2 […]

Strengthen Your Internet Marketing With These Tips

Is your internet marketing strategy a little… bland? Could it use a little “je ne sais quoi?” If so, you have come to the right place. Keep reading for tips on how to spice up your online presence. Pointers for Improving Your Online Presence In today’s tech-savvy and mobile world, it is imperative that companies […]

Four Reasons WordPress Websites are Great for SEO

If you think WordPress is just a simple blogging website, you may want to reconsider. Sure, there are tons of WordPress blogs that serve as travel journals or virtual teenage diaries, but WordPress is so much more than just a blogging tool. According to leading SEO experts, in fact, WordPress is arguably the best content […]