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What is the Value of Social Media Marketing in El Paso?
You’ve heard of it, you’ve seen it, you probably even already use it. Social media has taken the world by storm. We use sites and apps like Facebook, Instagram, and SnapChat to connect with friends and family. We use also use Twitter, LinkedIn, and Pinterest to keep up-to-date in the world of celebrities, professionals, and DIY home decor. Because so many of us are already spending time on these sites, they serve as an ideal place to promote brand awareness, advertise promotions, and build a positive reputation.
The recent growth of social media over the last few years has had a significant impact on the world of business. As of 2016, 78% of people in the US had at least one social media account, and 96% of small business owners/marketers were using social media marketing. At AGI, we know that social media isn’t going away anytime soon, so we use it strategically to grow your business. We know that there are specific valuable benefits to social media marketing, and we utilize each one.
The campaigns AGI runs for us on Facebook and other social media generate tons of new customers for our sales events every time.
Brand Recognition and Brand Loyalty
We often choose to make purchases from companies that we recognize. Even if we’ve only heard their name once, if they made a positive impression, we are much more likely to choose that company. Because of this, it’s especially important for potential customers to see you! Your company should be familiar and recognizable to both potential first-time and existing customers. Several recent studies show that brands who engage on social media enjoy higher loyalty from their customers. As a local El Paso business, involvement and interaction with others in the community is attractive to potential consumers. So, how do we make sure your name is seen in all the right places? At AGI, we evaluate who your potential customers are and target them on social media sites including Facebook and Twitter. We ensure that your business makes frequent and positive appearances in all the places that your potential customers will see you. We also maintain a positive and beneficial relationship with existing customers via social media.
Higher Conversion Rates
We know that social media interaction has a positive correlation with conversion rates. This is true for a number of reasons, one of them being the humanization element. Social media allows entire businesses to act as people do. This is valuable because people like to do business with other people rather than companies. Social media interaction makes your business something that others can identify with, and therefore trust. Studies also show that social media has a 100% higher lead-to-close rate than outbound marketing.
Increased Inbound Traffic
Without social media, any traffic to your website is limited to people who already know who you are or who search for specific keywords your business currently ranks well for. Every social media account provides another route to your site and every new piece of content is another opportunity for your audience to visit your page. Social media engagement means more traffic, and more traffic means more conversions.
Lower Cost and Better Insight
Advertising via social media costs very little compared to other forms of marketing. It takes time and skill to create effective social media campaigns, and it also takes dedicated time and attention to maintain interaction with consumers. However, most social media accounts are free or very inexpensive, so there’s not much to lose when it comes to social media marketing in terms of cost. Social media also gives us the ability to interpret how each specific post or campaign is performing. We can easily discover what works, and it takes very little time to adjust. Facebook, Twitter, and other social media sites offer analytics to see exactly where your profile is doing best and where your leads are coming from. Other forms of marketing require much more time, energy, money, and trial-and-error in order to find the best strategy.
At AGI Marketing, we are well aware of the benefits of good social media marketing. Using the best and most current online strategies, we leverage the internet to grow local businesses. Contact us today to find out how social media marketing can benefit your company.