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Why Social Media?
Social media has taken the world by storm. We use sites and apps like Facebook, Instagram, and SnapChat to connect with friends and family daily. We use Twitter, LinkedIn, and Pinterest to keep up-to-date in the world of celebrities, professionals, and DIY projects. Because so many people of all ages are already spending time on these sites – as a business, you should too. They serve as an ideal place to promote brand awareness, advertise promotions, and build a positive reputation.
The campaigns AGI runs for us on Facebook and other social media generate tons of new customers for our sales events every time.
Organic Posting – What is it and why do it?
Organic posts refer to content that is meant to create engagement with an audience. We often choose to make purchases from companies that we recognize. Your company should be familiar and recognizable to both potential first-time and existing customers. Several recent studies show that brands who engage on social media enjoy higher loyalty from their customers, and we also know that social media interaction has a positive correlation with conversion rates. Organic posting builds both brand recognition and loyalty.
What is Social Media Advertising
The recent growth of social media over the last few years has had a significant impact on the world of business. As of 2016, 78% of people in the US had at least one social media account, and 96% of small business owners/marketers were using social media to advertise to potential customers. At AGI, we know that social media isn’t going away anytime soon, so we use it strategically to grow business. We know that there are specific valuable benefits to social media advertising, and we utilize each one. Benefits of social media advertising include:
- Higher Conversion Rates
- Increased Inbound Traffic
- Lower Costs Than Traditional Media
- Better Measurable Insights
How We Target People on Facebook
Facebook is the most widely used social network in the world, and chances are, your target audience is using it every day. Facebook now allows users to target advertisements based on several factors including:
- Life Events
We even have the ability to target specific locations based on state, city, zipcode, neighborhood or radius. With the ability to specifically target potential customers, Facebook has become an excellent marketing tool, and AGI has the skill and expertise to use it effectively.