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What is SEO?
SEO, or search engine optimization, refers to the process of optimizing a website to rank as highly as possible for certain keywords within a search engine, such as Google, Yahoo and Bing. By far, Google is the most commonly used search engine. When you type what you’re looking for in the search bar, the first few results (excluding paid advertisements) are the websites that rank highest in Google’s algorithm. Staying on top of good SEO practices ensures that Google will continue to view your site favorably.
Because of the the way AGI has optimized our website in online searches, we are the FIRST company in our industry that people see. This has generated a lot more customers for us!
Why Do You Need SEO?
Having a nice website is simply not enough anymore. When your potential customers perform a search for a service or product that you provide, 91% of them choose a business to contact within the first page of the results. If you’re company is not found on that first page of Google – chances are, your customers won’t ever even visit your website.
How Does it Benefit You?
As a business owner, it’s ideal that your business would be one of the first to show in a Google search for keywords relating to your company. When potential customers see your business right away, they’re likely to visit your site, read about your services or products and ultimately choose you over your competition.
How We Do It
Google’s algorithm is constantly updating, which means managing SEO is a constant task. At AGI, we analyze every aspect of SEO from choosing keywords best matched for your business to to creating optimized website content that helps increase your business. Our search engine optimization specialists are well-versed in:
- Researching industry keywords that drive traffic
- Writing optimized content to increase your ranking
- Internal linking and backlinking
- Managing your online reputation and reviews
- Creating engaging social media content
- Designing a user friendly, modern website
Optimizing for local results is even more competitive, specific and detailed than general SEO. If your company is not properly optimized for your location, you will miss out on potential business. When websites are well-optimized for a specific location, they appear higher within the map section on Google’s search results. If you make the top three spots – also known as the ‘Local Snack Pack’ – your business is visible immediately, with your phone number, address, and distance from the user.