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Digital Marketing / Advertising

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Why is Digital Marketing Relevant to El Paso Businesses?

Digital marketing, or digital advertising, is a blanket term that refers to the use of the internet to grow business. In today’s world, much of what we do is online. We shop, talk, and learn online, and we form our opinions about people, places, and products based on what we see about them on the internet. The internet has rapidly grown as the most prominent place for advertising, passing traditional TV, radio, billboard, and paper methods.

Advertising online involves several elements including search engine optimization, social media, video, directory optimization, web design, and email. Each of these is broken down into several parts. For example, social media itself can include a number of different accounts including Facebook, Instagram, Google Plus, LinkedIn, Twitter, Pinterest, and other relevant sites. Unfortunately, because there are many different facets of online marketing, it can become difficult for just one person at your business to try to keep up. This is why it’s a good idea to consider hiring a team that specializes in online marketing so that you can focus on the important parts of your business.

Since AGI takes care of my digital marketing, I rest easy knowing that my professional image and credibility are well-managed. People looking for our services KNOW we are the BEST.

Cynthia R Lopez

Why Should I Use Digital Marketing for My Local Business?

Flexibility

Since online advertising is a big commitment, it’s important to know why it’s worth it to take the plunge. The biggest advantage to online marketing in El Paso is flexibility. Unlike other forms of advertising, online content can be quickly and easily updated on a frequent basis to best represent the message you’d like to convey. The internet is also a tool that can be customized to target the best possible audience for your business. For example, certain social media sites and particular kinds of ads are more likely to reach specific audiences. Unlike a billboard that just about everyone passes on their way to work, messages online are deliberately shown to those who are actually looking for that specific service or product. This, in turn, results in more qualified leads and less wasted time and money on untargeted advertising.

Rapid Pace

One benefit of online marketing over other forms is the pace. Online content can be created and distributed to thousands of people in a matter of seconds, where print advertising, for example, undergoes a lengthy process from creation to delivery. Because of this, online marketing allows for more content because the promotional process takes much less time.

Measurable Insights

Another huge reason to consider using digital marketing for your El Paso business is the ease and accuracy of measurable insights. We can’t possibly know exactly how many people have looked at the billboard when driving by. But with internet marketing analytics, it’s simple to find out how many people have seen your site, clicked on any given link, or even followed your social media accounts. You also have the opportunity to run surveys and interact with your audience in order to gain valuable insight. Unlike traditional marketing methods, the internet allows for a two-sided dialogue with potential customers. Never before has it been possible to get immediate, direct feedback from your audience. This is valuable because it allows you to see which kinds of strategies work best, who’s paying attention, and to get to know your target audience better.

As a Google Partner, at AGI, we are well-versed in the many elements of online marketing from social media to website development to SEO. Contact us today to find out how we can benefit your business by growing your online presence.

We have had to hire more technicians than this time last year. We have MUCH more work since experiencing 30% growth in our business in just a years time period.

Scott Heating and Cooling