It truly pays to have your business in the hands of those who study the current marketing and advertising trends and have the competency to develop an online presence that showcases the very best your business has to offer. Through a well -developed web page using precision graphic design in El Paso and Search Engine Optimization (SEO) capabilities, your small business can experience the growth and popularity it needs and deserves.
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Last Friday night, the SEO Community was rocked once again by the newest update by Google – dubbed “Penguin 3.0.”
Typically, the Penguin updates are met with much confusion as it takes a bit of data sifting to identify what the actual target was. This is no exception. Google does not disclose any information about what physical actions they are taking in their algorithm updates, so it is up to the SEO community to identify what to do and what not to do.
Currently, the SEO team at AGI is monitoring a number of websites in an effort to identify a trend. For instance, the last major Panda Update impacted Press Release websites and websites that re-distribute that content. Being as that we are so early into this release, it is hard to identify these trends.
The history of Google Penguin can allow us to make some predictions, however. Google is notoriously involved with the SEO community, with their finger firmly on the pulse of what the newest and greatest trends are. Past Penguin updates have targeted General Web Directories and Article Directories that were excessively used. There is also the aspect of on page spam that was combated as well which caused us to re-think On Page Optimization tactics.
So what do we anticipate to be the red flag now looked at by Google? It is incredibly tough to say. I will however say that because of the last Panda Update, my team will be monitoring websites that excessively use Press Releases as a primary source of backlinks. We will also be monitoring the effect of keyword rich anchor text links even further.
The business world is very competitive. As SEO companies scramble to figure out Local SEO ranking factors for 2015, it just makes it that much more competitive. Businesses are trying to find the best way to get customers or clients to come in by online presence. One of the new trends that more are using is search engine optimization for El Paso businesses.
When someone is looking on the internet for a certain item or product, they will go to Google first. They will type in a couple of words or a certain phrase to find out more information about it or where they can get it. From an entrepreneur or business owner’s standpoint, they have to know what and how their audience is searching.
But there is more that goes into this than knowing what your audience is typing into Google or any other search engines. It is also valuable information to let businesses know how to format their websites, any blogs they may have and landing pages. All of this put together is known as keyword research.
In order to understand it better and put it in a better way, knowing what is being put into a search engine will better position you to be on the first page of your favorite search engine results. With you being on the first page, the chances are your business will see better results and higher traffic and isn’t that what all business owners want for their business?
If you would like to know about the importance of search engine optimization for El Paso businesses, feel free to contact us at AGI Marketing Solutions. You can call us 915.590.7420 or visit us at www.agims.com.