Web Design, SEO & Online Reputation Management in El Paso TX | The AGIMS Blog

An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

A Common Argument Against SEO

We frequently hear statements like this:

“No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code and still find a way to return the best and most relevant results, not the ones that have been “optimized” by unlicensed search marketing experts.”

But Wait…

Imagine you posted online a picture of your family dog. A human might describe it as “a black, medium-sized dog – looks like a Lab, playing fetch in the park.” On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide “clues” that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.

Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest. Without SEO, many websites remain invisible to search engines.

The Limits of Search Engine Technology

The major search engines all operate on the same principles, as explained in Chapter 1. Automated search bots crawl the web, follow links and index content in massive databases. They accomplish this with a type of dazzling artificial intelligence that is nothing short of amazing. That said, modern search technology is not all-powerful. There are technical limitations of all kinds that cause immense problems in both inclusion and rankings. We’ve listed the most common below:

1. Spidering and Indexing Problems
Search engines aren’t good at completing online forms (such as a login), and thus any content contained behind them may remain hidden.
Websites using a CMS (Content Management System) often create duplicate versions of the same page – a major problem for search engines looking for completely original content.
Errors in a website’s crawling directives (robots.txt) may lead to blocking search engines entirely.
Poor link structures lead to search engines failing to reach all of a website’s content. In other cases, poor link structures allow search engines to spider content, but leave it so minimally exposed that it’s deemed “unimportant” by the engine’s index.
Interpreting Non-Text Content

Although the engines are getting better at reading non-HTML text, content in rich media format is traditionally difficult for search engines to parse.
This includes text in Flash files, images, photos, video, audio & plug-in content.
2. Content to Query Matching
Text that is not written in common terms that people use to search. For example, writing about “food cooling units” when people actually search for “refrigerators”.
Language and internationalization subtleties. For example, color vs colour. When in doubt, check what people are searching for and use exact matches in your content.
Location targeting, such as targeting content in Polish when the majority of the people who would visit your website are from Japan.
Mixed contextual signals. For example, the title of your blog post is “Mexico’s Best Coffee” but the post itself is about a vacation resort in Canada which happens to serve great coffee. These mixed messages send confusing signals to search engines.
3. The “Tree Falls in a Forest”
SEO isn’t just about getting the technical details of search-engine friendly web development correct. It’s also about marketing. This is perhaps the most important concept to grasp about the functionality of search engines. You can build a perfect website, but its content can remain invisible to search engines unless you promote it. This is due to the nature of search technology, which relies on the metrics of relevance and importance to display results.

The “tree falls in a forest” adage postulates that if no one is around to hear the sound, it may not exist at all – and this translates perfectly to search engines and web content. Put another way – if no one links to your content, the search engines may choose to ignore it.

The engines by themselves have no inherent gauge of quality and no potential way to discover fantastic pieces of content on the web. Only humans have this power – to discover, react, comment and link to. Thus, great content cannot simply be created – it must be shared and talked about. Search engines already do a great job of promoting high quality content on websites that have become popular, but they cannot generate this popularity – this is a task that demands talented Internet marketers.

Rationale Of SEO – El Paso, Tx

The rationale of search engine optimization is simple. If we can work out what factors the search engine algorithms favor, we can do more of it. Our reward will be a high ranking, meaning more people can find us, which results in more traffic.

In theory, the incentive of the search engine and that of the SEO should be aligned. The SEO works out exactly what the search engine wants, and hands it to them on a plate.

The problem is reality.

Search engines, in reality, aren’t near as clever as those running them sometimes make out. They are susceptible to gaming. Sergey Brin, a few years back, even went so far as to suggest “there is no spam, only bad algorithms”. The existence of a webspam team appears to indicate the algorithms still need plenty of work.

There are other problems in terms of incentives. The search engines make their money not by the relevance of the search results, but by the relevance of the advertising. Unless competition is finely balanced between search engines – which it hasn’t been for many years now – the search results need only be “good enough”. Does a search engine really want the searcher finding the most relevant content in the main search results? The business case would demand something a little more subtle, which is not good news for webmasters who rely on gaming the algorithms.

Secondly, a search engine would prefer the money being spent on SEO was going into PPC. If it is considerably cheaper to game the algorithm than run PPC, then few people would bother with PPC. In this respect, SEOs are a competitive threat to the search engines advertising business, yet the incentive for the webmaster is to minimize marketing spend. The search engines, therefore, would have an incentive to drive up the cost of SEO.

So why spends hundreds of dollars for a pay-per-click campaign when you can just hire AGI Marketing Solutions to handle your SEO needs? There is no reason for this. Let us help you determine what should be done to improve your search engine rankings and stop wasting your money!

Most content creators have probably felt like their efforts have been completely futile at one point or another … you try so hard to get a point across, but your audience just doesn’t seem to “get it.” Or maybe they just don’t care.

What’s the deal, guys? Y U NO LIKE BLOG POST?

The task of not just creating content, but creating content that resonates with your readers, is a critical but difficult task to master. In fact, MarketingProfs’ newly released B2B Content Marketing benchmarking report cites that 52% of marketers find producing the kind of content that engages is their biggest challenge – it was the most frequently cited challenge, second only to producing enough content.

But the content that tickles a reader’s fancy is the stuff that gets shared socially, forwarded, and linked to from other sites. It’s the stuff that keeps people reading ’til the end, driving conversions. It elevates your marketing from mediocre to monumental! We’ve got to create this kind of content, marketers.

As a client, you have to understand that for the most part, blogs will serve not only as interesting information for readers, but also serve as an SEO booster so to speak. Our content creators on our Web Development and Design Team here at AGI in El Paso know first hand how to create optimized content without losing readability. You just have to trust us! But! Please give us feed back! We thrive on making our clients happy. =]

1) My customers aren’t on social media.

NONSENSE! Facebook has 1 billion active users, according to Yahoo! Finance. TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. You’re telling me your customers aren’t using any of those social networks? Or Pinterest? Or LinkedIn? Or YouTube? Or Quora? Or Meetup? Or ThirdAge? I can keep going … Fact of the matter is no matter the age or gender of your target clientele, they are on Facebook. It was reported recently that 46% of Facebook users are over the age of 45. That is pretty significant if you think about it. Social media is a great way to improve your online reputation, so let AGI help you to manage your social media and provide cutting edge internet marketing for your business.

2) Social media is awesome! Join every network right now!

Just because you can name a lot of social networks, doesn’t mean you should set up a profile on all of them. By all means, research other social networks. Set up a company profile or page and give ‘em the old college try. But you may find that some of them aren’t really worth your time. That’s alright! Here at AGI, we use data to identify which marketing activities yield the best results. So let AGI help you to manage your social media and provide cutting edge internet marketing for your business.

3) Google+ is dumb.

Too many people thing that Google+ is useless… don’t discount the tremendous SEO value in Google+. Posts from Google+ are being indexed in the SERPs, and authors’ Google+ profiles are showing up next to those results and improving click through rates on listings. Even if you’re not seeing a lot of engagement on Google+, you might see a bump in your organic search rankings as a result of your activity there. But that is way too much for any business to concern themselves with so let AGI help you to manage your social media and provide cutting edge internet marketing for your business.

4) I should only try to get fans and followers that will become customers.

Quality is important, yes, but don’t underestimate the power of a large social reach. Remember some of these points next time you bemoan acquiring a fan or follower that lives outside of your sales territory or target demographic:

• More fans and followers means you’re gaining access to their fans and followers.
• If they’re an influencer, their clout transfers to you by association.
• When they share your content, your SEO improves.
• They may still refer business your way.

AGI takes this into account when we manage your social media and internet marketing. So  let AGI help you to manage your social media and provide cutting edge internet marketing for your business.

When considering a redesign on your website, you should consider a few things first. AGI has nearly 20 combined years of web design experience in El Paso and we are more than capable of giving your website a complete overhall and bringing it to current industry standards. But before you ask us for a website redesign, make sure you pay attention to the following:

1. AGI’s Web Design and Development Team in El Paso focuses on getting your website more visitors and leads.

The reason you are redesigning your website is to impact your business, not because you are bored with the design or because your CEO wants it to be blue not red, right? Well our web design and development team will focus on the results you want – More visitors, leads and customers. Every decision our web design and development team makes will be focused on improving those goals.

2. AGI’s Web Design and Development Team in El Paso will help you avoid pitfalls by taking inventory of your assets and then protecting them.

There are countless ways a website redesign can actually negatively impact your results. In fact, more often than not, website redesigns do have a negative impact on marketing results. Your existing website has a lot of assets that you have built up. These assets help your prospects find your website and help you turn them into leads and customers. We will help you find out what those assets are (great content, keywords you rank for, inbound links to individual pages, conversion tools) and protect them carefully during the redesign. Furthermore, you need to understand that things like rankings take time to develop. You should not expect immediate results, especially if there is a lot of competition in your area. But our web design and development team here in El Paso has years of search engine optimization experience and can help your business become one of the top results, if not the top results, and keep it that way.

3. AGI’s Web Design and Development Team in El Paso focuses on remarkable content that attracts and converts. Not just unique design.

Most people care about the content more than the design. The design should be good, but that does not mean unique and expensive. We focus on functionality. But that does not mean that our designs will be lacking in any way. With our web design and development team, you will get amazing web sites with exceptional functionality.

4. AGI’s Web Design and Development Team in El Paso focuses on creating an ongoing content building strategy.

Our web design and development team in El Paso understands that if you have more content, on average you will have more website visitors and grow your business faster. A 100 page website will beat a 10 page website 99% of the time. And a 500 page website is even better. And if some of those web pages were written recently, that’s even better. Our team will build a strategy to continue to add more and more content to your website over time to ensure that you stay on top of the search result rankings.

5. AGI’s Web Design and Development Team in El Paso focuses on Search Engine Optimization (SEO)

Websites used to be a luxury. Now they are a necessity in today’s market. It does not matter what your business is, you need a website. But now, just having a website is not enough. Our web design and development team here in El Paso focuses on Search Engine Optimization (SEO), Online Reputation Management (ORM), and Social Media Management (SMM). All you need to know is that by allowing our team to work on these things for you, your website will be a great means of lead generation so that your business can thrive in today’s world.

If you own a business in El Paso, TX I bet you are curious to see what customers are saying about your business. It’s important to be involved with this aspect since it can directly affect your business. You need to be aware of what’s being said so you can protect the image your business is portraying. Sometimes an unhappy client will post a bad review, a legitimate bad experience. Sometimes, though, they exaggerate and blow it way out of proportion and make it seem much worse than it was. What you need is your happy customers to come forward and write reviews that accurately tell what their experience was and why your business is worth while.

Need help? We offer an Online Image Service Pack, which includes obtaining reviews from your clients and helping you get them online for your potential clients to see. That way, they can see what positive experiences they had and can contact you for your services. Many people have great experiences, but don’t share them. That’s where we come in!

Don’t understand the importance of your online image? Call us today at (915) 590-7420 or email the President himself, Jim Singelyn, at jim@agims.com