Video is one of the most popular and engaging content formats on the Web, and in social networks, today. In addition to offer a compelling experience to viewers, video offers communicators an important way to present visual messages. And – maybe even more importantly – video is given extra weight in the algorithms search engines and some social networks use to select the content we see. Consistently using good video as part of your communications strategy can deliver immediate – and lasting – visibility benefits. Understanding how to integrate video into your online messages, optimize the related content and distribute video is a key skill set for PR and marketing pros. Read More…
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