Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the Interactive Advertising Bureau reports.
The figure is a 23% jump over Q1 2010, which had been a first-quarter record as well.
In April, the IAB reported that online revenues for 2010 were $26 billion, a 15% jump over 2009, which had seen a 3.4% drop during the recession. The big category movers for the year included sponsorships, which grew 88%. Classified advertising also rose 15% over 2009. The lion’s share of digital advertising revenues continue to come from search, which accounted for 46% of such revenues last year. Read More…
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