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Monthly Archives: July 2011
Glam Media Offers “Facebook In A Box” For Its Army Of Authors
Digital media giant Glam believes, “the author is the brand.” So it’s giving micro-sites such as SheFinds, HealthCastle.com, and Gear Patrol tools for their own micro-social networks. Here’s why that’s good for readers–and advertisers. Glam Media upended conventional publishing notions … Continue reading
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Don’t Have A Free Spotify Invite? Use Your Klout Perks
Music service Spotify hasfinally arrivedin the U.S. In case you haven’t heard, Spotify has made its free version invite-only, but you can access the music service now if you shell out $4.99 or $9.99 per month. If you don’t want … Continue reading
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Spelling mistakes ‘cost millions’ in lost online sales
An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses. Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half. Mr … Continue reading
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Online Ad Revenues Jump 23% to New Record
Internet advertising revenues hit $7.3 billion in the first quarter, setting a new record, the Interactive Advertising Bureau reports. The figure is a 23% jump over Q1 2010, which had been a first-quarter record as well. In April, the IAB reported … Continue reading
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The Social Web and its Implications
“The Web is more a social creation than a technical one. I designed it for a social effect – to help people work together – and not as a technical toy.” – Sir Tim Berners-Lee, inventor of the Web Media … Continue reading
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How Social Media ‘Friends’ Translate Into Real-Life Friendships
When social media first gained attention, I heard many people scoff that these online connections couldn’t possibly be real friends. Some even used “Facebook friend” as a synonym for shallowness, fearing people might trade face-to-face interaction for a virtual life … Continue reading
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Hispanic Marketers (and Agencies) Need to Put Language War Behind Them
It has finally happened. According to none other than the distinguished Pew Hispanic Center, births have surpassed immigration as the main driver of growth in the U.S. Hispanic market. In other words, since 2000, the proverbial exponential growth in the … Continue reading
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How to Use Twitter to Grow Your Business
Can Twitter actually help my business or is it a complete waste of my valuable time? This was the very question I asked myself only a few months back. Perhaps you’ve pondered the same? When people I respect started singing the … Continue reading
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32 Ways to Use Facebook for Business
Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers. Here are 32 … Continue reading
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Can Social Media Help Your Business?
Social media is more than just a buzzword. There are opportunities and measureable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that. Many times … Continue reading
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