AGIMS Blog

If you’re looking for just a website in El Paso, TX made by just anyone, you will have no problems finding one, and made for cheap at that. But if you’re looking for quality web design with a customized approach based on your needs and what you are looking for, you can stop looking now. Web design not only consists of the actual design and layout of the website based on the clients’ needs, but also includes the Search Engine Optimization that is built in from the very beginning. Companies want to be found when people search for their products or services on the internet. This is how they generate new business, along with word-of-mouth.

Web design is a complicated task. You have to take what the client asks for and transform it into what their vision is although you might not share that vision. So, your client in El Paso, TX buys a web design package. This should include from the very beginning, design concept, building the website, incorporating all of their information, adding in Search Engine Optimization (SEO), making sure their website is fully functional and practical, and making sure they are aware of Online Reputation Management (ORM). That’s why it’s called a package, it involves more than the actual website.

The initial design and layout is just the beginning. Many times the vision gets lost in translation, therefore time is also lost. A good web designer can take the bare minimum offered to them and make it blossom into something the client never imagined. This is where a Web Design company excels. We have a lot of experience with web design and knowing what our clients want without them actually telling us every little detail. You can’t find this expertise everywhere you go. Integrated also are the Social Media Websites like Facebook and Twitter, and implementing blogs. Blogs are important these days and a lot more important than most think. A website is supposed to be informative and helpful to the consumers looking around.

Call us today at AGI Marketing in El Paso, TX to see what we can offer you with a custom web design package. Call (915) 590-7420 or email the President himself, Jim Singelyn, at jim@agims.com

A certain blog enthusiast read the blog on Online Reputation Management in El Paso, TX, and decided to share her information her company also recently published:

10 Ways to Protect Your Company’s Online Reputation
The goodwill your business generates isn’t confined to a brick & mortar approach. Every online activity that you engage in will reflect on your business. There are some differences, of course, in how the cyber-world operates apart from the “real” world. Speed of communication and the incredibly wide audience available make it imperative that a company be well aware of its internet presence. The New York Times has as much of an obligation to get the facts straight in its online edition as it does for the issues that hit the newsstands, for failure will ultimately lead to business decline.

Below are a few items any commercial concern will do well to bear in mind on a daily basis.

Google Placement – There are games-within-games regarding “placement” in Google-type searches, and the “rules” change frequently. Search for your own company from time-to-time to check whether your business is getting the right exposure.
Promotion – “Don’t hide your light under a bushel basket” is how an old saying goes. Advertisement, however it is accomplished, is a vital component of commerce. Remember, however, that you need to be able to back up any claims you make, or you will lose goodwill and business.
Testimonials – Testimonials can be in the form of quotes to be read on your business site or you can be a bit more creative, and use a Youtube video. If your product or service is easy to demonstrate, a clear online video can enhance your company’s credibility.
Social Networks – Most people are already familiar with Facebook, Twitter and LinkedIn, and these networks all place highly in Google rankings. That means if you use these sites you will get the word out about yourself or your business, so you’d best be sure that the word is good.
Word-Of-Mouth – Remember that everybody you contact online while you represent your business is likely to speak of the experience to other people away from the office or computer.
Resume – As a form of advertising as well as a form of validation, it is important to a company to present itself in the best possible lighting, and a good resume can accomplish both ideals. If you have superlative credentials make sure they are available to your clientèle.
Vigilance – There may be someone with malicious intent personally attacking you online, and sometimes the best technique to minimize damage is to ignore the negative entry while simultaneously burying it amidst a bevy of positive releases.
Vigilance – If sensitive personal and financial information is entrusted to you then there is a great responsibility to protect consumers from “run-of-the-mill” online attacks, identity thefts and data piracy.
The Office Party – What happens at the office needs to stay at the office, so companies need to be careful about the things they post online. One employee’s off-color joke or risqué photo is a potential firing or lawsuit just waiting to happen.
Make Corrections – If a negative news item or blog feature about your business is published, and the piece contains errors, it is worth contacting the author, who is likely to make corrections if necessary. Bloggers and journalists also have reputations to maintain.
All the rules of courtesy, etiquette and ethics that apply in the “real” business world apply to online commerce as well.

This not only goes for all the businesses in El Paso, TX but everywhere else as well.

So, our thanks goes out to Colleen Torres of phonetvinternet.com!!! Thank you for sharing this wonderful article:

http://www.phonetvinternet.com/insider/10-ways-to-protect-your-companys-online-reputation/

Call us today at AGI Marketing in El Paso, TX at (915) 590-7420 to see what we can offer your company. Or you can email the President, Jim Singelyn at jim@agims.com

Some business owners in El Paso, TX may not be aware that they have the power to help protect their reputation. This is a relatively new concept, and you might as well use it to your advantage!

Here’s an example:

Your business is ABC Company in El Paso, TX which is a well known family style restaurant. An angry customer writes a review based on an experience she had with a rude staff member (wait staff). Instead of asking to speak with a Manager on Duty (maybe she didn’t have time) she decides she will let the rest of El Paso, TX know about her horrible visit. So, she looks up ABC Company El Paso, TX and finds the Google Place Page. She then writes her review, outlining every detail no matter how small that added to her experience. She gives your restaurant 1 star and tells everyone there is terrible food, long wait times, and worst of all, terrible service! No prospective customer will read this and decide they should try it out.

Now, here’s where your power comes into play. You respond back to this angry customer. Keep in mind that even though you are responding to her, you are also trying to appeal to future customers and you shouldn’t “attack” her. Keep a calm tone, and remember you are trying to get her to come back, while at the same time, assure prospective customers this will not happen to them.

The best way to respond is:
- Be prepared to own the mistake or problem. (Take responsibility)
- Be prepared to offer a solution.
- Be prepared to offer an incentive/discount for future use so they will give you a second
chance.
- Tell the customer to ask for you or the Manager on Duty when she visits again to ensure she had a better experience.
- Make sure your staff is aware of the situation, so when she visits and then asks to see the
Manager on Duty, they know what is going on, and aren’t missing information, making her
feel insignificant.

Giving a discount for future use is nothing compared to losing her business and the business of others who may have read her horrible review. Her review has the potential to cause major damage to your company’s reputation.

After her visit, if you did not speak to her, you may want to follow up with her so she knows how much you value her business. This way, you have a chance to ask personally if she would go back to the Google Place Page, and update her review. It’s been done before. This will show future customers that you would value their business as well.

Please contact us today at AGI Marketing Solutions in El Paso, TX by calling (915) 590-7420 and ask how we can help protect your company’s reputation!! You can also email the president himself, Jim Singelyn, at jim@agims.com